How to boost city revenue with Facebook

Use Facebook to increase revenue, decrease costs, and build community

Local governments play an enormous role in shaping communities. And yet, people often fail to realize the importnat work that local governments do - even when it directly affects and improves their lives. Some local governments have already risen to the challenge, using digital channels such as Facebook to get the word out. Here is a case study of three cities in the Santiago Metropolitan Area that used Facebook to blow their old fundraising goals out of the water and improve their community oureach in the process.

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