Local governments play an enormous role in shaping communities. And yet, people often fail to realize the importnat work that local governments do - even when it directly affects and improves their lives. Some local governments have already risen to the challenge, using digital channels such as Facebook to get the word out. Here is a case study of three cities in the Santiago Metropolitan Area that used Facebook to blow their old fundraising goals out of the water and improve their community oureach in the process.
A list of problem-driven use cases where data and analytics made all the difference by asking “what kinds of operations-enhancing questions have cities asked and answered with data and analytics?”
With so many young people eschewing Facebook and other (older) social networks, its worth it to consider Snapchat as a way to reach the youth of your community.
The short and sweet guide you need to make social media an essential part of your long-term community development strategy. TL;DR its all about the strategy.